The Leader in
Multicultural Marketing
Alloy Marketing+Media acquires E-Tech Software
Posted on by .

For more information, contact:
Candace Kennedy
Director of Sales and Marketing
Ethnic Technologies, LLC
(866) 333-8324

South Hackensack NJ, June 15, 2006
Alloy Media+Marketing acquires Ethnic Technologies, LLC enhancement software

Today, Ethnic Technologies announced an agreement with Alloy Media + Marketing for use of its E-Tech software platform. E-Tech’s technology affords Alloy the ability to accurately identify ethnicity, language preference, country of origin, and gender on both Postal and E-Mail lists. This comprehensive breakdown enables Alloy to better tailor its clients’ direct marketing need and ensures that messages are reaching the intended audience.

“This agreement and the utilization of Ethnic Technologies proprietary enhancement software has empowered our postal and e-mail database with more targeting effectiveness,” said Andrew Belth, Vice President Direct Marketing for Alloy Media + Marketing. “Alloy Media recognizes its commitment and responsibility to its clients to provide access to accurate multicultural targeting.”

“Ethnic Technologies, through significant new research, has developed the industry’s most accurate system for multicultural and language preference identification.” said Candace Kennedy, Director of Sales for Ethnic Technologies. “We are proud to provide our E-Tech software to Alloy Media + Marketing and look forward to a mutually beneficial partnership.”

About Alloy Media + Marketing
Alloy Media + Marketing is one of the country’s largest providers of untraditional targeted media and promotional marketing programs connecting with 85% of the millennial audience (ages 5 – 29) daily. With large-scale networks, exclusive media and promotional partnerships, and offices located in major markets across the country, Alloy Media + Marketing services over 1500 companies including half of the Fortune 200. Alloy Media + Marketing ranks fifth on the Advertising Age list of Top 100 Marketing Services Agencies and ranks among the World’s Top 25 Ad Organizations.

About Ethnic Technologies, LLC 
Ethnic Technologies, LLC are the Global leaders in Multicultural Marketing, Research, Data Enhancements and Analysis. The EthniCenter from Ethnic Technologies is the result of over 30 years of continuous Multi-cultural, religious, and language preference research. E-TECH’s Multi-cultural and Language Preference selects beat the competition in accuracy and response rates time after time. Whether E-TECH uses the data for mailing, telemarketing, email campaigns, or modeling, they achieve the same, excellent results. We back up our claims with our CHALLENGE GUARANTEE!

We continually welcome any challenge for benchmark testing of our ethnic products and services against anyone claiming to provide similar offerings, services, or products. We consistently achieve the greatest results and returns with an industry leading accuracy of up to 95%.

E-Tech and The EthniCenter are registered trademarks of Ethnic Technologies, LLC.

DISCLAIMER: The information contained in this item was current as of the date of original publication, but may not still be current. Some of the information may have been “forward-looking” and based upon then current expectations, forecasts, and assumptions that involved risks and uncertainties that could cause actual outcomes and results to differ materially. We disclaim any intention or obligation to update or revise this information (including any “forward-looking” information), whether as a result of new information, future events, or otherwise.

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