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CDS Global and Ethnic Technologies
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CDS Global and Ethnic Technologies Form Strategic Alliance to Expand List Rental Opportunities

Des Moines, IA and South Hackensack, NJ — October 12, 2007 —
Leading international data management company, CDS Global and Ethnic Technologies LLC., the leader in multicultural marketing, are announcing a partnership to utilize each other’s areas of specialization in order to give their list rental customers improved targeting and expanded reach.

CDS Global will be using Ethnic Technologies to quickly and accurately identify ethnicity, language preference, country of origin and religion on the customer databases that they maintain for their clients. This comprehensive breakdown enables CDS Global to better tailor its clients’ direct marketing needs, ensuring messages are reaching the intended audience.

“The utilization of Ethnic Technologies’ proprietary enhancement software has strengthened our list offerings with more targeting effectiveness,” said Rich Van Allen, Account Director for CDS Global Enterprise Data Solutions. “CDS Global recognizes its commitment and responsibility to its clients to provide access to accurate multicultural targeting.”

“Ethnic Technologies, through significant research, has developed the industry’s most accurate system for multicultural, religious, language preference, assimilation index and gender identification and data enhancements,” said Candace Kennedy, Director of Sales for Ethnic Technologies. “We are proud to align ourselves with CDS Global, one of the industry leaders in customer relationship management solutions and look forward to a mutually beneficial partnership.”

About CDS Global: CDS Global is a technology-driven company that provides customer relationship management solutions to the world’s leading publishers, direct marketing firms, financial institutions and corporate billers who continue to build their businesses using our wide range of direct-to-consumer and business-to-business solutions.

CDS Global has a strong offering with an ongoing commitment to the digital future, extensive audience development experience and a full line of services. We adapt and react to changing markets through a host of customer relationship management solutions.

CDS Global is headquartered in Des Moines, Iowa, with facilities in Arizona, New York, Pennsylvania, Australia, Canada and the United Kingdom. Learn more at

About Ethnic Technologies: Ethnic Technologies, LLC is the Global leader in Multicultural Marketing, Research, Data Enhancements and Analysis. The EthniCenter ® from Ethnic Technologies is the result of over 30 years of continuous Multicultural, religious and language preference research. E-TECH’s Multicultural and Language Preference selects outperform the competition in accuracy and response rates time after time. Whether using the data for mailing, telemarketing, e-mail campaigns or modeling the same excellent results have been achieved. For more information, visit

E-Tech and The EthniCenter are registered trademarks of Ethnic Technologies, LLC. All other trademarks and registered trademarks are the property of their respective holders.

For more information, contact:

Pam Deacon
National Sales Director, Enterprise Data Solutions
CDS Global
Phone: (515) 471-5886


Candace Kennedy
Director of Sales and Marketing
Ethnic Technologies, LLC
(866) 333-8324

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