The Leader in
Multicultural Marketing
 

OUR COMPANY

Ethnic Technologies® is the leading provider of multicultural marketing data, ethnic identification software and ethnic data appending services. Ethnic Technologies provides invaluable tools to customers in numerous marketing verticals.

The team at Ethnic Technologies designed the entirely predictive E-Tech® market targeting system. E-Tech and our related products identify ethnicity, religion, gender, language preference, degree of assimilation and affluence at the individual level without using personally identifiable information.

Since the founding of Ethnic Technologies in 1997, leading name research has been at the core of E-Tech. The strength of E-Tech is this continued research into both specific names and name rules and its ability to prioritize name intelligence into a unique software product that consistently produces accurate results. The research team at Ethnic Technologies is constantly improving that accuracy.

 

Mission Statement:

Ethnic Technologies® is a team of professionals committed to providing the world’s finest multicultural marketing software. We seek to connect our customers with valuable new and diverse consumers. We strive for improved accuracy through thought leadership, customer feedback and cultural sensitivity.