For more information, contact:
Candace Kennedy
Director of Sales and Marketing
Ethnic Technologies, LLC
(866) 333-8324

South Hackensack NJ, April 5, 2006
VERTIS ACQUIRES E-TECH MULTICULTURAL SOFTWARE LICENSE

Integrated Data Solutions to further support clients' efforts in precisely identifying and reaching ethnic consumers

BALTIMORE (April 5, 2006) - Today, Vertis announced its successful acquisition of Ethnic Technologies' E-Tech encoding software license to support its Integrated Data Solutions Programs. With the E-Tech software platform, Vertis will have the ability to accurately encode ethnicity, language preference, country of origin, and gender on both consumer and business lists. This comprehensive breakdown enables Vertis to better tailor to its clients' direct marketing needs and it will ensure that each message reaches its intended audience.

"E-Tech enables us to accurately segment our clients' customer files and acquire ethnic prospect lists," said Art Hall, national director of Integrated Data Solutions for Vertis. "By using E-Tech software in conjunction with Vertis' Alcance Hispanic marketing vehicles and other multicultural solutions, we will be able to further penetrate the ever-growing ethnic marketing arena."

"The newly acquired E-Tech license is a system that applies computer rules to first names, surnames, surname prefixes and suffixes, geographic criteria, and other system rules in a specific order to identify the ethnic, religious, and language preferences of a consumer. E-Tech gives Vertis significant advantages over systems based purely on surnames or append services that match against national pre-coded and geo-coded lists. With E-Tech, Vertis can conduct a comprehensive analysis process, resulting in both a higher matching percentage and a higher degree of accuracy when reaching out to different demographics. The E-Tech encoding software also provides larger mailing universes than traditional direct response lists."

"Through significant new research, Ethnic Technologies has developed the industry's most accurate systems for identifying an individual's ethnicity and language preference," said Candace Kennedy, director of sales for Ethnic Technologies. "Even if names on the list are hyphenated, slightly misspelled, or brand new to the country, there is a 90 percent or better chance that the individual will be correctly identified."

"As marketing partner to industry leaders, we understand the demand for improved multicultural marketing services," said Ann Raider, Vertis chief strategy officer. "Vertis is investing in our Integrated Data Solutions and strengthening our clients' ability to target their messages to vital segments of our population."

About Vertis
Vertis is the premier provider of targeted advertising, media, and marketing services. Its products and services include consumer research, audience targeting, media planning and placement, creative services and workflow management, targeted advertising inserts, direct mail, interactive marketing, packaging solutions, and digital one-to-one marketing and fulfillment. Headquartered in Baltimore, with facilities throughout the U.S., Vertis combines technology, creative resources, and innovative production to serve the targeted marketing needs of companies worldwide. To learn more about Vertis, visit www.vertisinc.com.


About Ethnic Technologies, LLC
Ethnic Technologies, LLC are the Global leaders in Multicultural Marketing, Research, Data Enhancements and Analysis. The EthniCenter from Ethnic Technologies is the result of over 30 years of continuous Multi-cultural, religious and language preference research. E-TECH's Multi-cultural and Language Preference selects outperform the competition in accuracy and response rates time after time. Whether E-TECH uses the data for mailing, telemarketing, email campaigns or modeling, the same excellent results have been achieved. We back up our claims with our CHALLENGE GUARANTEE. We continually welcome any challenge for benchmark testing of our ethnic products and services against anyone claiming to provide similar offerings, services, or products. We consistently achieve the greatest results and returns with an industry leading accuracy of up to 95%. For more information, visit www.ethnictechnologies.com.

E-Tech is registered trademark of Ethnic Technologies, LLC.

DISCLAIMER: The information contained in this item was current as of the date of original publication, but may not still be current. Some of the information may have been "forward-looking" and based upon the current expectations, forecasts, and assumptions that involved risks and uncertainties that could cause actual outcomes and results to differ materially. We disclaim any intention or obligation to update or revise this information (including any "forward-looking" information), whether because of new information, future events