The Leader in
Multicultural Marketing
Ethnic Technologies to Present at International Conference
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Contact: Karen Sinisi, Ethnic Technologies
Phone: (201) 440-8923 ext. 117

Ethnic Technologies’ Director of Research, Lisa Radding has been asked to present her work on Software: A Core Technology for Digital Marketing, at the Eleventh International Conference on Jewish Names in Jerusalem, Israel on July 29, 2013.

“We are so proud of Ms. Radding”, said Zack Wilhoit, Ethnic Technologies’ CEO. “Lisa Radding continues to be one of the multicultural marketing thought leaders in the Digital and Direct Marketing Industry. The fact that she is regularly called upon to address International Conferences about Digital Marketing solutions and other core technologies is really a culmination of her accomplishments in our industry.”

On the national level, Ms. Radding recently was appointed to the Executive Council of the American Name Society during the society’s annual conference in Boston, MA. She will help the society grow its base and increase participation from its current members. Ms. Radding has been an active member in the American Name Society since 2009. She oversees Ethnic Technologies’ institutional membership, keeping abreast of new knowledge in the field of onomastics, particularly as it relates to ethnic research.

Closer to home, Ms. Radding has been appointed to the Linguistics Advisory Board at Montclair State University, where she will recommend curriculum development for linguistic careers outside of academics. She was invited to this position after fostering a relationship with Montclair State University through her mentoring of many students and establishment of the Ethnic Technologies Research Department Internship.

Ms. Radding’s thought leadership extends beyond our industry and her company. She is always careful to help other women and men pursue their career goals at work and as a volunteer. Ms. Radding said, “I’m excited to be interacting with the linguistic and onomastic communities in all these capacities. It’s really important to facilitate discussion with other international scholars. These interactions and relationships help us maintain and improve our ability to help our clients reach out to the multicultural community.”

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