The Leader in
Multicultural Marketing
 
Industry Leader Joins Ethnic Technologies (E-Tech)
Posted on by .

May 15, 2012 /PRNewswire/ — Ethnic Technologies (E-Tech) is pleased to announce that Mr. Wayne Kinch has joined the company. Prior to joining Ethnic Technologies, Wayne was Group VP Sales for Euro RSCG Discovery’s American Student List business unit. Prior to his Euro RSCG assignment, Wayne was an Enterprise Sales Leader at Experian Information Solutions, Inc and a Group Sales Leader at Acxiom Corporation. In this new position, Wayne will play a critical role in new client expansion and new product offerings for enhancement, social media, digital and other key markets.

“Wayne’s vision of Customer Relationship Management (CRM), new technologies and the data industry, complements the philosophies that drive E-Tech’s business success,” said Candace Kennedy, Director of Sales and Marketing. “We are excited to have such a well-respected industry innovator join us. His knowledge and experience will help us capitalize on our current growth as well as shape the future of ethnic marketing and analytics.

“Wayne has extensive experience in direct marketing, database marketing and new customer development. He founded National Demographic Research Corporation and Data Publications and has authored numerous publications. He has worked in product research, sales and account management for Euro RSCG, Acxiom and Experian. His expertise includes business development, new product introduction and training.

“I’ve always respected E-Tech’s thought leadership and forward thinking strategies that enable superior ethnic data solutions and provide overwhelmingly positive results for its clients,” Wayne stated. “When the opportunity to join forces with the recognized leader in the ethnic marketing industry arose, I knew it would be the perfect fit for me. I’ve witnessed E-Tech’s transformation from not just an industry leader in traditional direct marketing, but also a dominating force in digital and social media advertising applications. With E-Tech’s NO RISK testing, the focus is always on a solid value proposition and positive results for its clients.”

Read More

Leave a Reply

Your email address will not be published. Required fields are marked *