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Multicultural Marketing
Loretta Poggio, PhD gives a presentation
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Loretta Poggio, PhD gives a presentation in New York about a strategic alliance with Subcat Marketing

Contact: Loretta Poggio, Ethnic Technologies, LLC.
Phone: (201) 440-8923 ext. 115
Subcat Marketing and Ethnic Technologies Partner
to Provide Multicultural Marketing Resources to CUs

FULLERTON, CA, October 10, 2008 — Subcat Marketing has announced a strategic alliance with Ethnic Technologies LLC to provide credit union clients with enhanced multicultural target marketing.

The strategic alliance consists of utilizing Ethnic Technologies’ data-encoding software, E-Tech, which performs a predictive name and profile analysis to accurately identify ethnicity, level of assimilation and language preference of individuals. This comprehensive breakdown enables Subcat Marketing to better tailor its clients’ direct marketing needs and ensure that messages are reaching the intended audience.

“As a marketing partner to credit unions, we understand the demand for a quick, precise and affordable way to reach multicultural members,” said James Flores, president/CEO of Subcat Marketing. “By employing the E-Tech software, we offer our clients the most accurate multicultural targeting available today. With Subcat’s expertise and E-Tech’s targeting capabilities, we can help credit unions reach an ever-changing diverse membership, whether it’s identifying Hispanic youth or determining levels of assimilation within a field of membership.

“Through significant new research, Ethnic Technologies has developed the industry’s most accurate system for multicultural and language preference identification,” said Dr. Loretta Poggio, ethnic consultant for Ethnic Technologies. “The alliance with Subcat Marketing allows us to bring our 30 years of multicultural research to the credit union industry “We are proud to work with Subcat and look forward to helping credit unions reach the fastest-growing consumer segments in the country.”

To kickoff the alliance between Subcat Marketing and Ethnic Technologies, Flores and Poggio will speak at the New York State Credit Union League’s Marketing Conference on November 7, 2008. Poggio’s session, “Becoming a Cultural Business Development Guru,” will address strategies for serving a culturally-diverse community. Flores’ session, “The 360 Degree Youth Business Development Plan,” will provide attendees with a hands-on guide for developing a comprehensive plan to attract youth.

Subcat Marketing Alliance

About Subcat Marketing: Subcat Marketing helps credit unions reach subcategories of the general population including kids, tweens, teens, young adult, parents and Hispanic markets. For more information, visit or call (714) 447-1110.

About Ethnic Technologies: Ethnic Technologies is the global leader in multicultural marketing, research, data enhancements and analysis. E-Tech is the result of over 30 years of continuous multicultural, religious and language preference research. For more information, visit

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