The Leader in
Multicultural Marketing
NextMark’s data-card report awards perfect scores to 25
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Contact: Candace Kennedy, Ethnic Technologies,LLC.
Phone: (201) 440-8923 ext. 106

July 13, 2011 – 12:31 pm EDT

Hanover, N.H.—Twenty-five data list management companies gained perfect data-card scores in NextMark Inc.’s second-quarter Data Card Quality Report, a measurement of the quality of the primary documents used in making list-purchasing decisions.

Among large list management companies representing 500 or more response lists, American List Counsel, B2B, Complete Mailing Lists, and Lighthouse List Co. each received a perfect score of 100 from NextMark, a provider of tools and resources for buying and selling mailing lists.

NextMark bases its scores on a weighted average of such attributes as recent data card updates, properly noted segments, geography, appropriate markets, description and sources.

Among smaller list management companies, perfect scores were logged by BMI Elite, ConsumerBase, Charles Moore Associates, Dunhill International List Co.,, Ethnic Technologies, Great Lakes List Management, Integrated Business Services, Key Marketing Advantage, List Connection, List Service Direct, Media Baby, Media Source Solutions, NCRI List Management, Paramount Lists, PCS Mailing List Co., Political Fundraising Lists, Profile America List Co., Take 5 Solutions and W.S. Ponton.

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About Ethnic Technologies:

Ethnic Technologies, LLC is the Global Leader in Multicultural Marketing, Research, Data Enhancement, Segmentation and Modeling Analytics. The EthniCenter ® from Ethnic Technologies is the result of over 40 years of continuous multicultural, religious and language preference research. E-TECH’s Multicultural Ethnic, Language Preference and Degree of Assimilation selects outperform the competition in accuracy and response rates time after time. Whether using the data for mailing, telemarketing, email campaigns or modeling, the same excellent results have been achieved.
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