The Leader in
Multicultural Marketing
 

Our Hispanic Connected product identifies those individuals who, while not Hispanic themselves, are closely connected to the Hispanic culture. An individual is “Connected” to the Hispanic Ethnicity if close family (one parent or a spouse) is Hispanic or if she/he identifies with a strong Hispanic culture or neighborhood. In either of these cases, interaction with the Hispanic community is a part of the individual’s daily life.

 

Additionally, an individual can be “Connected” to the Hispanic Ethnicity if her/his surname is rooted similarly to Hispanic surnames or is frequently used by Hispanics in the US. Although E-Tech doesn’t automatically predict these individuals to be Hispanic, the similarity in their names makes them likely candidates for your Hispanic marketing initiatives.

E-TECH DIGITAL ENGAGEMENT

Digital Engagement indicates an individual’s likelihood to digitally engage wi...

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CHALLENGE GUARANTEE

We are the Originators and Developers of Ethnic, Religious,and Language Identifi...

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E-TECH HISPANIC CONNECTED

Our Hispanic Connected product identifies those individuals who, while not Hispa...

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ETHNI-CENTER

Ethnic Technologies has the world’s most accurate, targeted and selectable mai...

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E-TECH AFFLUENCE

The E-Tech Affluence product predicts a consumer’s buying power. It combines E...

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E-TECH BRAZIL

E-Tech Brazil is the version of the core E-Tech that identifies Ethnicity, Relig...

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G-TECH

G-Tech is the gender identification technology developed by Ethnic Technologies....

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E-TECH ASSIMILATION

Assimilation is the E-Tech product that predicts the level at which a Hispanic o...

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E-TECH CANADA

E-Tech Canada is the version of the core E-Tech that identifies Ethnicity, Relig...

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E-TECH

E-Tech, the core product, encodes for Ethnicity, Religion, and Language Preferen...

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