The Leader in
Multicultural Marketing
 

E-Tech, the core product, encodes for Ethnicity, Religion, and Language Preference. The name tables at the base of E-Tech are comprised of surnames, first names, middle names, and prefixes and suffixes. E-Tech also incorporates geographic reference files, which combine with the name tables through complex propriety logic to arrive at a correct ethnic determination for each individual.

 

E-Tech also includes a Hispanic Country of Origin determination, which further breaks down this ethnic segment, determined by both onomastic (name) and geographic intelligence.

E-TECH DIGITAL ENGAGEMENT

Digital Engagement indicates an individual’s likelihood to digitally engage wi...

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CHALLENGE GUARANTEE

We are the Originators and Developers of Ethnic, Religious,and Language Identifi...

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E-TECH HISPANIC CONNECTED

Our Hispanic Connected product identifies those individuals who, while not Hispa...

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ETHNI-CENTER

Ethnic Technologies has the world’s most accurate, targeted and selectable mai...

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E-TECH AFFLUENCE

The E-Tech Affluence product predicts a consumer’s buying power. It combines E...

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E-TECH BRAZIL

E-Tech Brazil is the version of the core E-Tech that identifies Ethnicity, Relig...

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G-TECH

G-Tech is the gender identification technology developed by Ethnic Technologies....

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E-TECH ASSIMILATION

Assimilation is the E-Tech product that predicts the level at which a Hispanic o...

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E-TECH CANADA

E-Tech Canada is the version of the core E-Tech that identifies Ethnicity, Relig...

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E-TECH

E-Tech, the core product, encodes for Ethnicity, Religion, and Language Preferen...

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