The Leader in
Multicultural Marketing
 

E-Tech, the core product, encodes for Ethnicity, Religion, and Language Preference. The name tables at the base of E-Tech are comprised of surnames, first names, middle names, and prefixes and suffixes. E-Tech also incorporates geographic reference files, which combine with the name tables through complex propriety logic to arrive at a correct ethnic determination for each individual.

 

E-Tech also includes a Hispanic Country of Origin determination, which further breaks down this ethnic segment, determined by both onomastic (name) and geographic intelligence.

Access India

Asian Indians are the fastest growing immigrant group in both the United States ...

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E-TECH DIGITAL ENGAGEMENT

Digital Engagement indicates an individual’s likelihood to digitally engage wi...

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CHALLENGE GUARANTEE

We are the Originators and Developers of Ethnic, Religious,and Language Identifi...

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E-TECH HISPANIC CONNECTED

Our Hispanic Connected product identifies those individuals who, while not Hispa...

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ETHNI-CENTER

Ethnic Technologies has the world’s most accurate, targeted and selectable mai...

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E-TECH AFFLUENCE

The E-Tech Affluence product predicts a consumer’s buying power. It combines E...

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E-TECH BRAZIL

E-Tech Brazil is the version of the core E-Tech that identifies Ethnicity, Relig...

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G-TECH

G-Tech is the gender identification technology developed by Ethnic Technologies....

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E-TECH ASSIMILATION

Assimilation is the E-Tech product that predicts the level at which a Hispanic o...

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E-TECH CANADA

E-Tech Canada is the version of the core E-Tech that identifies Ethnicity, Relig...

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E-TECH

E-Tech, the core product, encodes for Ethnicity, Religion, and Language Preferen...

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