The Leader in
Multicultural Marketing
 

G-Tech is the gender identification technology developed by Ethnic Technologies. It is based on a first name table. Originally based on preponderance theory, G-Tech has been extensively modified by Ethnic Technologies’ researchers and is enhanced by the E-Tech name research.

 

G-Tech is available in conjunction with E-Tech or as an independent product.Whether using the data for mailing, telemarketing, email campaigns or modeling, the same excellent results have been achieved.

E-TECH DIGITAL ENGAGEMENT

Digital Engagement indicates an individual’s likelihood to digitally engage wi...

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CHALLENGE GUARANTEE

We are the Originators and Developers of Ethnic, Religious,and Language Identifi...

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E-TECH HISPANIC CONNECTED

Our Hispanic Connected product identifies those individuals who, while not Hispa...

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ETHNI-CENTER

Ethnic Technologies has the world’s most accurate, targeted and selectable mai...

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E-TECH AFFLUENCE

The E-Tech Affluence product predicts a consumer’s buying power. It combines E...

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E-TECH BRAZIL

E-Tech Brazil is the version of the core E-Tech that identifies Ethnicity, Relig...

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G-TECH

G-Tech is the gender identification technology developed by Ethnic Technologies....

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E-TECH ASSIMILATION

Assimilation is the E-Tech product that predicts the level at which a Hispanic o...

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E-TECH CANADA

E-Tech Canada is the version of the core E-Tech that identifies Ethnicity, Relig...

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E-TECH

E-Tech, the core product, encodes for Ethnicity, Religion, and Language Preferen...

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