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E-Tech’s Multicultural Ethnic, Language Preference and Degree of Assimilation selects outperform the competition in accuracy and response rates time after time. Whether using the data for mailing, telemarketing, email campaigns or modeling, the same excellent results have been achieved.


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When Names Are the Same, but Different
Written by Amy Franz
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Ethnic Names Turned Mainstream
There’s a new gold mine for data scientists: The Social Security Administration’s 2017 baby name data. It’s been one month
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Ethnic Technologies supports Asian American Heritage with new product, ACCESS INDIA
As Asian/Pacific American Heritage Month concludes this week, Ethnic Technologies recognizes the growing and influential Asian Indian community, one of
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Ethnic Technologies: Celebrating Asian-Pacific American Heritage Month
This May, E-Tech is celebrating Asian American and Pacific Islander Heritage Month by highlighting the representation of South Asian people
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Connecting Names with xkcd’s Name Dominoes
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Beyond “Boy” and “Girl” Names
We assume that most names are gendered, but these multicultural names will turn that assumption upside down. In today’s world
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Ethnic Technologies Talks Names at American Name Society Conference
Ethnic Technologies makes yet another appearance at the American Name Society Conference – the ninth one in a row! This
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Ethnic Technologies announces the release of E-Tech 2018
January 9, 2018 – South Hackensack, NJ
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The Ancestry Answer I Wouldn’t Have Expected: American
Written by Damon Amador If you’re an American traveling in another country, and someone asks you what nationality you are,
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A Peak Inside Hindu Name Origins: Caste-based Surnames
Written by Amy Franz In the United States, we don’t have castes, but these historical cultural divisions can still denote
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Ethnic Technologies Thought Leaders to Speak at International Conference
Ethnic Technologies Director of Research & Product Development, Lisa Spira and Account Executive, Tracy Fey have been invited to speak
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Do all Indian Americans speak Hindi? Their names tell a different story.
July 25, 2017 Lisa Spira What do the following 10 surnames have in common? • Dave • Deshpande • Dsouza
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Naming Traditions From Around the World
Kathy Moore, June 27, 2017 We expect names to follow predictable structures, but that’s not always the case. In the
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Ethnic Technologies to Exhibit at the 2017 Marketing Analytics Conference
Ethnic Technologies will be exhibiting at the 2017 Marketing Analytics Conference (MAC) in Austin, TX on June 5-6, 2017. During
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Matronymic Surnames of Past and Present
Amy Franz, May 11, 2017 Being that the month of May celebrates mothers, I thought it would be interesting to
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How are brands winning customers over this Cinco de Mayo?
Tracy Fey, May 3, 2017 With May comes the first big celebration of the season – Cinco de Mayo. How
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Wait in Shorter Lines: Names, Letters, and Ethnicity
Lisa Spira, April 25, 2017 I always wait in shorter lines. What’s my secret? My surname starts with the letter
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Making “Sense” of the “Census”: Who is reporting as “Two or More Races”?
Amalia Tsiongas, March 7, 2017 According to the U.S. Census, Americans fit neatly into the following categories: White, Black Asian
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Names from Black History: A Lasting Legacy
Written by: Tracy Fey This February, we have reflected on the individuals who have left a lasting legacy on Black
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Is it a Person or a Business?
Damon Amador, February 22, 2017 Is it a Person or a Business? If the name field says “Church” is the
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Ethnic Technologies’ Lisa Spira quoted in Redbook Magazine
Valentine’s Day, February 14, 2017 When Redbook Magazine recently wanted to learn about popular trends in baby names, they reached
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Ethnic Diversity in 2017 Inauguration Celebrations
Written by Tracy Fey No matter what side of the aisle you are on, Inaugural Balls and Galas are some
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Super Bold: The Politically Responsive Ads of Super Bowl 51
Written by Tracy Fey The commercials of Super Bowl 51 had one major theme: our cultural differences make us beautiful.
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Ethnic Technologies announces the release of E-Tech 2017
January 4, 2017 – South Hackensack, NJ Ethnic Technologies, the Global Leader in Digital Multicultural Marketing, Research, Database Enhancement and
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Parsing Multicultural Names
Parsing Multicultural Names Written by: Lisa Spira What ethnicity is the surname ELKHAIR? It depends how you interpret the written
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Native American Naming Traditions
Native American Naming Traditions written by: Kathy Moore “American Indians have played a central role in shaping the history of
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Identifying Central Asian Surnames
Written by Amy Franz If you were to meet someone named DAVID YUSIFOV, would you be able to accurately identify
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Amalia Tsiongas stays up to date on Ethnic Marketing through the study of Greek
Ethnic Technologies is always looking for ways to stay in the front of ethnic marketing.  Our team member Amalia Tsiongas
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Ethnic Technologies to Exhibit at the 2016 Bridge Conference
Ethnic Technologies, will be exhibiting at the 2016 Bridge Conference and Solutions Showcase, July 13-15, 2016 at the Gaylord National
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Super Bowl 50 Ads and Diversity: A Perspective by Ethnic Technologies
What Do Super Bowl Advertisers Get that Hollywood Doesn’t? Ethnic Technologies’ Director of Sales Karen Sinisi was recently asked by
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Ethnic Technologies announces the release of E-Tech 2016
Ethnic Technologies announces the release of E-Tech 2016   January 7, 2016 – South Hackensack, NJ Ethnic Technologies, the Global
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Ethnic Technologies Receives Prestigious 2015 Corporate Silver Apple Award
South Hackensack, NJ – November 19, 2015 – Ethnic Technologies was honored with the 2015 Corporate Silver Apple Award by
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Ethnic Technologies Strategist to Speak at International Conference on Onomastics
Ethnic Technologies Senior Product Design Strategist Amalia Tsiongas has been invited to speak at the Third International Conference on Onomastics
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Ethnic Technologies Director wins Marketing EDGE Rising Star Award
Ethnic Technologies Director wins Marketing EDGE Rising Star Award Ethnic Technologies Director, Lisa Radding, has been chosen as one of
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FOR IMMEDIATE RELEASE Ethnic Technologies announces the release of E-Tech 2015
  January 6, 2015 – South Hackensack, NJ Ethnic Technologies, the Global Leader in Digital Multicultural Marketing, Research, Database Enhancement
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Ethnic Technologies to announce Hispanic Connected at DMA 2014 in San Diego
Ethnic Technologies will be exhibiting at the Direct Marketing Association’s 2014 Conference and Exhibition October 26-28th in San Diego, CA. 
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Ethnic Technologies Director to Speak at Prestigious International Conference
  Ethnic Technologies Director, Lisa Radding, will speak at the Annual Meeting of the International Congress of Onomastic Sciences (ICOS)
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Ethnic Technologies is pleased to announce the release of E-Tech Version 8.2
Ethnic Technologies is pleased to announce the release of E-Tech Version 8.2 South Hackensack, NJ — February 2014 Ethnic Technologies,
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Yartish H. Bullock Joins Ethnic Technologies as Business Development Executive
South Hackensack, NJ — February 10, 2014 Yartish H. Bullock Joins Ethnic Technologies as Business Development Executive  Ethnic Technologies (E-Tech)
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Ethnic Technologies to Present at International Conference
FOR IMMEDIATE RELEASE Contact: Karen Sinisi, Ethnic Technologies Phone: (201) 440-8923 ext. 117 Ethnic Technologies’ Director of Research, Lisa Radding
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Ethnic Technologies is pleased to announce the release of E-Tech Version 8.1
South Hackensack, NJ — January 2013 The Global Leaders in Multicultural Marketing Research, Database Enhancements, Modeling and Analytics is pleased
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Jose A. Segarra joins Ethnic Technologies as Business Development Executive
South Hackensack, NJ — Ethnic Technologies (E-Tech) is pleased to announce that Jose Aurelio Segarra, an outstanding and highly successful
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RIP Loretta Poggio
It is with such a heavy heart that we inform our friends and fans that our Dear friend, Mentor and
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Non-Traditional Growth Strategies During Slow Economic Times
Non-Traditional Growth Strategies During Slow Economic Times During this time of economic uncertainty, we marketers immediately start to strategize. We
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The E-Tech crew is on the road again!
And we’re coming to a convention center near you!
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Industry Leader Joins Ethnic Technologies (E-Tech)
May 15, 2012 /PRNewswire/ — Ethnic Technologies (E-Tech) is pleased to announce that Mr. Wayne Kinch has joined the company.
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National Minority Health Awareness Month
The National Minority Quality Forum launched the first National Minority Health Month in April 2001. Its goal is to inform
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Multicultural Business Owners The Overlooked Market?
NY Times (front page): Moving to the U.S., prospering, immigrant entrepreneurs attain considerable affluence Bloomberg: Immigrants key and majority of
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Ethnic Technologies, LLC announces release of E-Tech Version 8.0
FOR IMMEDIATE RELEASE For more information, contact: Candace Kennedy Director of Sales and Marketing Ethnic Technologies, LLC Phone: (866) 333-8324
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E-Tech Version 8.0
Candace Kennedy Director of Sales and Marketing Ethnic Technologies, LLC Phone: (866) 333-8324 EXT: 106 South Hackensack, NJ February 8,
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Achievements in Black History
With the celebration of Martin Luther King’s 83rd birthday on Monday January 16th and the coming to the end of
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First and foremost HAPPY HOLIDAYS TO ALL
BOUNE FESTE  BOAS FESTAS  HYVAA JOULOOA  GOD JUL  MEILLENURS VOEUX  FROHE FESTTAGE  FELICES FIESTAS  PRETTIGE FEESTDAGEN  FELIZ NATAL  NADOLIG LLAWEN 
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Giving Thanks
Thanksgiving is an enduring multi cultural tradition. The American Thanksgiving holiday began as a feast of thanks in the early
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Multicultural Magic: B2B Growth
Entrepreneurship is important; it spurs innovation, employment and economic growth. It is estimated that immigrants/multiculturals, create businesses at 2-3 times
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Ethnic Technologies CEO Presents Sword at Recent War Veteran’s Commissioning
FOR IMMEDIATE RELEASE Contact: Candace Kennedy, Ethnic Technologies,LLC. Phone: (201) 440-8923 ext. 106 August 10, 2011 Ethnic Technologies LLC CEO
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Helping You Reach Your Ethnic Market Across America
Ethnic Technologies is traveling America to bring Ethnic Data to every market. Below is a list of shows that our
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NextMark’s data-card report awards perfect scores to 25
FOR IMMEDIATE RELEASE Contact: Candace Kennedy, Ethnic Technologies,LLC. Phone: (201) 440-8923 ext. 106 July 13, 2011 – 12:31 pm EDT
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Multicultural Market Insight
Most U.S. banks, Financial Services and Insurance Businesses, unlike many media, retail and grocery companies, have avoided marketing their products
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Ethnic Technologies, LLC Celebrates Asian-Pacific American Heritage Month
In 1763 a small group of Filipinos deserted a Spanish ship in New Orleans and established the first Filipino, Asian
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May 2011 Newsletter
In 2010, The Census counted 50.4 Million Hispanics, 38.9 Million African Americans and 14.6 Million Asians living in the USA.
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E-Tech Celebrates Cinco de Mayo
  Cinco de Mayo celebrates the battle fought between the Mexican and French armies on May 5, 1862. The Mexican
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E-Tech National Minority Health Month
The Census Bureau reports that, by 2050, the United States will have no clear majority population group. Our national tapestry
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Anchor Computer and Ethnic Technologies Form Strategic Alliance to Expand List Rental Opportunities
FOR IMMEDIATE RELEASE Contact: Candace Kennedy, Ethnic Technologies,LLC. Phone: (201) 440-8923 ext. 106 Anchor Computer and Ethnic Technologies Form Strategic
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E-Tech Celebrates Women’s History Month
As we look back on past decades, it is clear that a marketing revolution is taking place. Marketing to women
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New Achievements in Black History
With the celebration of Martin Luther King’s 82nd birthday on Monday January 17th and the coming to the end of
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Hispanic Heritage Month
Hispanic Heritage Month is celebrated nationwide and begins on September 15, 2010, the anniversary of independence for five Latin American
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Exciting News!!!
At Ethnic Technologies we are here to help you understand and market to the Multicultural consumer with fresh, accurate and
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Financial Opportunities for the Hispanic Consumer
Hispanic Heritage Month is just around the corner and being celebrated nationwide beginning on September 15, 2010, the anniversary of
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Ethnic Technologies,LLC. DMEF Rising Star Awards Dinner
FOR IMMEDIATE RELEASE Contact: Rachel Wilhoit, Ethnic Technologies,LLC. Phone: (201) 440-8923 ext. 121 Ethnic Technologies,LLC. Proud Sponsors of the DMEF
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Ethnic Technologies, LLC Celebrates Asian-Pacific American Heritage Month
May is Asian-Pacific American Heritage Month. The term Asian-Pacific encompasses the Asian continent and the Pacific islands of Melanesia (New
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AAOS recognizes insights given by Zachary Wilhoit
FOR IMMEDIATE RELEASE Contact: Rachel Wilhoit, Ethnic Technologies,LLC. Phone: (201) 440-8923 ext. 121 Zachary Wilhoit and his insights are recognized
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Ethnic Technologies,LLC. is recognized for their Multicultural Marketing Analysis
FOR IMMEDIATE RELEASE Contact: Rachel Wilhoit, Ethnic Technologies,LLC. Phone: (201) 440-8923 ext. 121 Candace Kennedy speaks about Ethnic Technologies,LLC. to
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Ethnic Technologies Celebrates Black History Month
New Achievements in Black History With the celebration of Martin Luther King’s 81st birthday on Monday January 18th and The
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The 2010 Census
A new decade is upon us and at an estimated cost of $14.5 billion dollars and being promoted as ”
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E-Tech Newsletter for November 2009
For financial marketers, America’s ethnic communities present opportunities to win new customers today and a position for future growth. Ethnic
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Financial Product Opportunities
Financial Product Opportunities in Today’s Ethnic Markets. Identifying the Best Prospects and Retaining the Best Customers For financial marketers, Americas
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San Diego!
I’m thinking about the name “San Diego” since we just attended the DMA National Show there. We usually don’t think
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Connected: U.S. Hispanics are Mobile and Online
The Hispanic market is growing online – fast. Although other ethnic groups are flocking to the Internet and cell phones,
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E-Tech Newsletter for September 2009
Some U.S. banks and insurance companies, unlike many media and grocery businesses have limited marketing their products and services specifically
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E-Tech Celebrates Hispanic Heritage Month for 2009 and Beyond
Hispanic Heritage Month is celebrated nationwide and begins on September 15, 2009, the anniversary of independence for five Latin American
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Naming on Rosh Hashanah
Rosh Hashanah, the Jewish New Year, begins at sundown on Friday, September 18th. Having just thought extensively about Islam and
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Hispanics Still Spending During These Tough Economic Times
The U.S. Hispanic market is booming. Hispanic households across the United States will sharply increase their economic clout over the
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2010 & the Importance of Culturally Relevant Marketing
The Census is coming! The Census is coming! I am sure I speak for all those involved in ethnic marketing
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E-Tech Newsletter for August 2009
At least 5 million people in North America claim Islam as their religion and/or practice. An adherent of Islam is
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Ramadan Mubarak
At least 5 million people in North America claim Islam as their religion and/or practice. An adherent of Islam is
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Semiotics and Ethnic Marketing
When I’m not looking up the ethnicities of names, I’m applying linguistic theory to names. No, not usually. But no,
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Direct Marketing: Multicultural Name Identification
Conventional wisdom says that America is a melting pot of many different cultures. Try mixing up six different cheeses in
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Hyphens and Other Changes
It’s not uncommon for a married couple to give their children a hyphenated last name, a combination of their two
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But is that really a name?
Sometimes it is hard to determine when a name is a name. Native American names, for instance, can be misleading
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Doppelgangers and Searchability
Last time I posted, I was considering other people who share your name. We all know they are out there;
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Multicultural Name Identification
Conventional wisdom says that America is a melting pot of many different cultures. Try mixing up six different cheeses in
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How Many of Me?
There are only two of “me,” that is to say, two people named “Lisa Radding.” I know this because the
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“Guess My Weight.”
My life is not a carnival, but I play this game a lot. At Ethnic Technologies, people frequently walk up
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Erin or Aaron
I’m back from the DMDays NY Show, where I got to discuss my work. The key word here is “discuss.”
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Feminine Endings
As I’ve been evaluating and improving G-TECH recently, I’ve been looking at more than just names. I also focused on
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Whats New for June 09
What’s new at Ethnic Technologies this summer? Well, this blog, for one thing. But also, G-TECH, which lets you append
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E-Tech is recognized for their Multicultural Marketing Expertise
Ethnic Technologies,LLC. is recognized for their Multicultural Marketing Expertise and is asked to speak on the topic at 2 venues.
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NYU Offers Multicultural Marketing Class
New York University’s (NYU) Center For Marketing will offer the multicultural marketing course, “Ethnic Marketing: How to Target the Multicultural
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E-Tech Explores Multicultural Youth Marketing
E-Marketing Facts for April Twice as many teens live in the South than in the North (9 mil versus 4
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ETHNIC TECHNOLOGIES SALUTES WOMEN’S HISTORY MONTH
ETHNIC TECHNOLOGIES SALUTES WOMEN’S HISTORY MONTH and pays tribute to the Nation’s oldest membership organization, The National Women’s Hall of
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E-Tech Black History Month Newsletter
New Achievements in Black History Throughout Black History Month we remember how Black American leaders from all backgrounds helped to
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The Main Line Chinese Culture Center, Inc receives grant
FOR IMMEDIATE RELEASE December 12, 2008 Ethnic Technologies has learned that The Main Line Chinese Culture Center, Inc. of Wynnewood
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Financial Product Opportunities in Today’s Ethnic Markets
For financial marketers, America’s ethnic communities present opportunities to win new customers today and position for future growth. Ethnic Technologies,
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Take 5 Solutions and Ethnic Technologies form a Strategic Alliance
Take 5 Solutions and Ethnic Technologies Form Strategic Alliance to -Ethnically Enhance the Nations Largest SMS Database Boca Raton, FL
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Loretta Poggio, PhD gives a presentation
Loretta Poggio, PhD gives a presentation in New York about a strategic alliance with Subcat Marketing FOR IMMEDIATE RELEASE Contact:
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Beyond Hispanic E-Tech 7.1 and Upcoming Shows
Ethnic Technologies has a very busy month planned for October 2008. Two New products, Asian Assimilation Indexes and E-Tech 7.1 have been
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Ethnic voting patterns have been a major theme in this election cycle
Multicultural and Ethnic Voting Patterns, The Past, The Present and The Future By Loretta Poggio, Ph.D., Ethnic Technologies, LLC Ethnic
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Details make the difference in Harrah’s
Details make the difference in Harrah’s multiethnic marketing efforts By Pat Riedman, Wednesday April 30 In July Harrah’s Entertainment will
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CEO Zack Wilhoit to help build playground with AAOS
For Immediate Release 2-25-2008 For more information, contact: Andrea Fuller P: 415-621-6447; C: 415-999-6232 andrea@earthlink.net Michael Volpatt P: 415-692-0100; C:
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E-Tech Black History Month Newsletter
A History of Black History In February, the nation joins Black Americans in celebrating their rich culture, heritage, and contributions
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Return Path and Ethnic Technologies
Return Path and Ethnic Technologies Form Strategic Alliance to Expand Opportunities New York, NY and South Hackensack, NJ — January
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CDS Global and Ethnic Technologies
CDS Global and Ethnic Technologies Form Strategic Alliance to Expand List Rental Opportunities Des Moines, IA and South Hackensack, NJ
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AcquireWeb, Inc. joins Ethnic Technologies user group
For more information, contact: Candace Kennedy Director of Sales and Marketing Ethnic Technologies, LLC (866) 333-8324 South Hackensack NJ, June
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Alloy Marketing+Media acquires E-Tech Software
For more information, contact: Candace Kennedy Director of Sales and Marketing Ethnic Technologies, LLC (866) 333-8324 South Hackensack NJ, June
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Zachary Wilhoit named CEO of Ethnic Technologies
For more information, contact: Candace Kennedy Director of Sales and Marketing Ethnic Technologies, LLC (866) 333-8324 South Hackensack NJ, May
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News March 2006
Throughout 2006, Ethnic Technologies, LLC will be exhibiting at the Kids Power Show in Orlando Florida, DMDNY, DMA National Show
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Summer 2005 News Version 6.0 News
Ethnic Technologies, LLC will be exhibiting at the following shows in the spring and summer of 2005 1. KidPower Conference May
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Magazine Article & New Employees
Ethnic Technologies, LLC will be exhibiting at the following shows in the spring and summer of 2005 1. KidPower Conference May
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Mail Creations.Com and Ethnic Technologies Partnership
MailCreations.com Partners with Ethnic Technologies for Multicultural Database Enhancement Partnership creates one of the largest Multicultural and Ethnic Audience Database in the
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Ethnic Technologies Releases E-Tech 5.2
For Immediate Release May 25, 2004 DMD New York Conference & Expo Contact: Candace Kennedy Phone: 866.333.8324 Email: Contact Ethnic Technologies
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