The Leader in
Multicultural Marketing
Return Path and Ethnic Technologies
Posted on by .

Return Path and Ethnic Technologies Form Strategic Alliance to Expand Opportunities

New York, NY and South Hackensack, NJ — January 30, 2008
Leading email performance management company, Return Path and Ethnic Technologies LLC., the leader in multicultural marketing, are announcing a partnership to utilize each other’s areas of specialization in order to give their customers improved targeting and expanded reach in the email marketing arena.

Return Path will be using Ethnic Technologies’ services to quickly and accurately identify ethnicity, language preference, country of origin and religion on the email databases that they maintain. This comprehensive breakdown enables Return Path to better tailor its clients’ direct marketing needs, ensuring messages are reaching the intended audience.

“The utilization of Ethnic Technologies’ proprietary enhancement software has strengthened our email list offerings with more targeting effectiveness,” said Dennis J. Malaspina, Return Path’s VP sales and client development. “By working with Ethnic Technologies, we can offer our clients even more accurate multicultural targeting.”

“Ethnic Technologies, through significant research, has developed the industry’s most accurate system for multicultural, religious, language preference, assimilation index, gender identification and data enhancements,” said Candace Kennedy, Director of Sales for Ethnic Technologies. “We are proud to align ourselves with Return Path, the industry leader in email marketing solutions and look forward to a mutually beneficial partnership.

About Return Path:
Founded in 1999, Return Path is an email performance management company dedicated to helping its clients build better relationships with their customers, generate higher response rates, and achieve significant returns on their investments from their email programs. More than 1,500 companies currently use Return Path’s services to generate superior results from their email programs, taking advantage of Return Path’s pioneering innovations in deliverability, email list quality solutions, customer acquisition, online market research, and best practices strategy. For more information, please visit

About Ethnic Technologies:
Ethnic Technologies, LLC is the Global leader in Multicultural Marketing, Research, Data Enhancements and Analysis. The EthniCenter ® from Ethnic Technologies is the result of over 30 years of continuous Multicultural, religious and language preference research. E-TECH’s Multicultural and Language Preference selects outperform the competition in accuracy and response rates time after time. Whether using the data for mailing, telemarketing, e-mail campaigns or modeling the same excellent results have been achieved. For more information, visit

E-Tech ® and The EthniCenter ® are registered trademarks of Ethnic Technologies, LLC. All other trademarks and registered trademarks are the property of their respective holders.

For more information, contact:

Dennis Malaspina
VP – Sales & Client Development
Return Path, Inc. – Postmaster Direct
Phone: 646) 367-3934


Candace Kennedy
Director of Sales and Marketing
Ethnic Technologies, LLC
(866) 333-8324

Read More

Leave a Reply

Your email address will not be published. Required fields are marked *