The Leader in
Multicultural Marketing
 

Lisa Spira is the Director of Research and Product Development at Ethnic Technologies. In this position, she designs the new logic behind each E-Tech release. Ms. Spira joined the company in 2008 after earning a B.A. in Linguistics from Syracuse University. As a linguist, but specifically an onomastician (an expert in the study of proper names), she continually improves the ethnic name research at the core of E-Tech and G-Tech. Additionally, she helps develop sister products under the E-Tech brand, particularly focusing on their relation to ethnicity. Ms. Spira has published work in onomastics in the Geographical Review and presented about the intersection of name research and marketing at both national and international conferences. She is currently on the Executive Council of the American Name Society.

Contact: lspira@ethnictechnologies.com | (866)333-8324 ext 111

Access India

Asian Indians are the fastest growing immigrant group in both the United States ...

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E-TECH DIGITAL ENGAGEMENT

Digital Engagement indicates an individual’s likelihood to digitally engage wi...

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CHALLENGE GUARANTEE

We are the Originators and Developers of Ethnic, Religious,and Language Identifi...

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E-TECH HISPANIC CONNECTED

Our Hispanic Connected product identifies those individuals who, while not Hispa...

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ETHNI-CENTER

Ethnic Technologies has the world’s most accurate, targeted and selectable mai...

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E-TECH AFFLUENCE

The E-Tech Affluence product predicts a consumer’s buying power. It combines E...

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E-TECH BRAZIL

E-Tech Brazil is the version of the core E-Tech that identifies Ethnicity, Relig...

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G-TECH

G-Tech is the gender identification technology developed by Ethnic Technologies....

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E-TECH ASSIMILATION

Assimilation is the E-Tech product that predicts the level at which a Hispanic o...

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E-TECH CANADA

E-Tech Canada is the version of the core E-Tech that identifies Ethnicity, Relig...

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E-TECH

E-Tech, the core product, encodes for Ethnicity, Religion, and Language Preferen...

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