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Multicultural Marketing
Take 5 Solutions and Ethnic Technologies form a Strategic Alliance
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Take 5 Solutions and Ethnic Technologies Form Strategic Alliance to -Ethnically Enhance the Nations Largest SMS Database

Boca Raton, FL and South Hackensack, NJ — November 11, 2008 —Take 5 Solutions and Ethnic Technologies LLC., are announcing a partnership which utilizes their areas of specialization in order to give their list rental customers improved targeting and expanded reach to their clients. Take 5 Solutions is the leader in direct response marketing while Ethic Technologies is the leader in multicultural marketing.

Take 5 Solutions will be using Ethnic Technologies to quickly and accurately identify ethnicity, language preference, country of origin and religion on their SMS/Mobile database. SMS/Mobile is perhaps the only platform that allows marketers to reach prospects wherever they are at the moment of the ad broadcast. Whether it is TV, radio, magazines, billboards or any other unique channels of advertising communication a prospect has always needed to actively seek out the medium. SMS however, goes to the prospect right at their fingertips on their mobile phone … the prospect does not have to go to the advertising message. 78 million U.S. consumers saw or heard advertising on their mobile phones in 2007. This comprehensive breakdown enables Take 5 Solutions to better tailor its clients’ direct marketing needs ensuring that messages are reaching the intended audience.

“The utilization of Ethnic Technologies’ proprietary enhancement software has strengthened our list offerings with more targeting effectiveness,” said Eric Nelson, Director of Business Development for Take 5 Solutions. “Take 5 Solutions recognizes its commitment and responsibility to its clients to provide access to accurate multicultural targeting.”

“Ethnic Technologies, through significant research, has developed the industry’s most accurate system for multicultural, religious, language preference, assimilation index, gender identification and data enhancements,” said Candace Kennedy, Director of Sales for Ethnic Technologies. “We are proud to align ourselves with Take 5 Solutions, one of the industry leaders in customer relationship management solutions and look forward to a mutually beneficial partnership.”

About Take 5 Solutions:
TAKE 5 SOLUTIONS is America’s premier direct response marketing company, providing a comprehensive array of services and multi-channel marketing tools. Based in Boca Raton, Florida, and backed up by a matching, powerful database of over 200MM records of US Consumer data – overlaid with 80MM opt-in email addresses and 112MM phone numbers, including mobile ones – TAKE 5 SOLUTIONS offers an answer to all your customer retention and acquisition needs in the 21st century competitive market.

About Ethnic Technologies:
Ethnic Technologies, LLC is the Global leader in Multicultural Marketing, Research, Data Enhancements and Analysis. The EthniCenter ® from Ethnic Technologies is the result of over 30 years of continuous Multicultural, religious and language preference research. E-TECH’s Multicultural and Language Preference selects outperform the competition in accuracy and response rates time after time. Whether using the data for mailing, telemarketing, email campaigns or modeling the same excellent results have been achieved. For more information, visit

For more information, contact:

Eric Nelson
Director Of Business Development
Take 5 Solutions
(561) 819-5555 x117


Candace Kennedy
Director of Sales and Marketing
Ethnic Technologies, LLC
(866) 333-8324

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