https://www.ethnictechnologies.com/blog daily 0.75 2026-02-18 https://images.squarespace-cdn.com/content/v1/5b8fe9d4af2096fa17ad6a40/1554924057171-32AWHNPLFS0WJZVJ2R5N/image-asset.jpeg Blog https://www.ethnictechnologies.com/blog/learn-how-to-celebrate-this-lunar-new-year-with-your-asian-audience-with-e-tech-2026 monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/5b8fe9d4af2096fa17ad6a40/1771430224934-H93XQ2TI7C7P4QHFHXDU/unsplash-image-zhX6LfQJOg0.jpg Blog - Learn how to celebrate this Lunar New Year with your Asian audience with E-Tech 2026 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.ethnictechnologies.com/blog/hispanic-heritage-month-spotlight-lin-manuel-miranda monthly 0.5 2025-09-23 https://images.squarespace-cdn.com/content/v1/5b8fe9d4af2096fa17ad6a40/1758659857103-IAGF0I349JSC5VQG9LHC/unsplash-image-UQuka_ruWxQ.jpg Blog - Hispanic Heritage Month Spotlight: Lin-Manuel Miranda - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.ethnictechnologies.com/blog/nbspa-series-of-cultures-and-phonemes-brand-names-as-intercultural-communication monthly 0.5 2025-05-08 https://images.squarespace-cdn.com/content/v1/5b8fe9d4af2096fa17ad6a40/1746717084850-7UCGXLXW884WJ6WAP2I6/unsplash-image-Ye_EB-8rz34.jpg Blog - A Series of Cultures and Phonemes Part 3: Brand Names as Intercultural Communication - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b8fe9d4af2096fa17ad6a40/1746717991188-UCS4KZW11VOWE0E6PAY5/unsplash-image-mKrPowm00s8.jpg Blog - A Series of Cultures and Phonemes Part 3: Brand Names as Intercultural Communication Other examples of strategic naming in the Chinese market include BMW’s name “宝马” (bǎomǎ) translating to “precious horse”. Horses in Chinese culture are significantly positive symbols of speed, power, and freedom. https://images.squarespace-cdn.com/content/v1/5b8fe9d4af2096fa17ad6a40/1746718109847-UMH15CUGRRXWJ5W8JSCO/unsplash-image-LLpejDmK-ek.jpg Blog - A Series of Cultures and Phonemes Part 3: Brand Names as Intercultural Communication Laundry detergent Tide is translated as 汰渍 (tàizì) whose characters mean “eliminate” and “stain”, while maintaining an almost exact pronunciation of the original name (note that unlike an English speaker’s instinct to say it as “zee”, the pronunciation of “zi” is similar to the ending phoneme of the word “buzz”). https://images.squarespace-cdn.com/content/v1/5b8fe9d4af2096fa17ad6a40/1746717551935-W781KVL0CE38AYR4ZG9S/unsplash-image-D9rw_J7d68k.jpg Blog - A Series of Cultures and Phonemes Part 3: Brand Names as Intercultural Communication IKEA spent several years adjusting its Thailand furniture catalogue after discovering that some of the Swedish names resembled inappropriate slang words in the Thai language. Local speakers were then consulted to ensure that such names were identified and modified. IKEA to this day is known to employ creative naming strategies to better market their products. https://images.squarespace-cdn.com/content/v1/5b8fe9d4af2096fa17ad6a40/1746718469294-09GVNKVCNOG5XRTTHN0X/unsplash-image-BMfZbRhYUsA.jpg Blog - A Series of Cultures and Phonemes Part 3: Brand Names as Intercultural Communication The Mitsubishi Pajero is an SUV model that was named after the South American Pampas cat, species “Leopardus pajeros”. However in many Spanish speaking countries, the word “pajero” translates to other unsavory terms. https://images.squarespace-cdn.com/content/v1/5b8fe9d4af2096fa17ad6a40/1746718587841-2D44124849K8Q6BRN9QQ/unsplash-image-UcFVVAan25w.jpg Blog - A Series of Cultures and Phonemes Part 3: Brand Names as Intercultural Communication Similarly, the Honda Fit is only called the Honda Fit in the Americas. Most markets will know the car as the Honda Jazz. 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He has consulted with companies such as Banco Popular on U.S. Hispanic Marketing as well as with a number of European organizations focused on increasing market share in Latin America and the U.S. Latino market. He has helped developed bilingual sales teams emphasizing cross-cultural understanding within the diverse U.S. Hispanic community. https://www.ethnictechnologies.com/press-releases/ethnic-technologies-can-you-say-my-name-in-your-language monthly 0.5 2019-07-16 https://images.squarespace-cdn.com/content/v1/5b8fe9d4af2096fa17ad6a40/1563301465309-Q8E7JSEZC7MV1E13RY03/BryanLee_Headshot.jpg Press Releases - Ethnic Technologies: “Can you say my name in ‘your language’?” Bryan Lee has more than 15 years of sales experience. He spent his first 10 years in the payment processing industry. As a Korean-American, he is active in his community, working closely with NY/NJ Korean American Association and Kotra (Korea Trade-Investment Promotion Agency). 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