The Leader in
Multicultural Marketing
Ethnic Technologies is pleased to announce the release of E-Tech Version 8.2
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Ethnic Technologies is pleased to announce the release of E-Tech Version 8.2
South Hackensack, NJ — February 2014

Ethnic Technologies, the Global Leader in Digital Multicultural Marketing, Research, Database Enhancements and Analytics is pleased to announce the release of E-Tech Version 8.2.

The company’s industry leading software product now incorporates new multicultural demographic enhancements.  On a typical national database, you will see the following substantial increases in your ability to market to individuals of the following ethnicities, representing billions of dollars in market share:

Comparison of E-Tech earlier 8 Series software to E-Tech Version 8.2
·    Hispanics + 1.26% Increase
·    African Americans + 3.54% Increase
·    East Asians + 1.16% Increase

Additionally, E-Tech 8.2 introduces Brazilian as a new Ethnicity, providing you the most accurate Brazilian segmentation available in the user-friendly format of a separate E-Tech Ethnicity.  Brazilians represent by far the largest economy in the southern hemisphere and are becoming an important component of the U.S. economy.

E-Tech Name Research:
Leading name research has been at the core of E-Tech for more than 30 years.  E﷓Tech 8.2 now incorporates 36.26% more first names and 5.16% more surnames than E-Tech 8.1.  Additionally, E-Tech 8.2 incorporates 54.92% more surname rules than E-Tech 8.1 and introduces dramatically more first name rules.  The unique strength of E-Tech is the company’s continued research into both specific names and name rules, and its ability to prioritize name intelligence into sophisticated algorithms that consistently produce accurate results.

E-Tech is More Than a Name System:
With our proprietary ENA (Enhanced Neighborhood Analytics) technology, Ethnic Technologies uses granular geographic information gathered from extensive research as well as multiple other sources to determine specific ethnicities where a simple Name System can only return the label “multi-ethnic.” With these tools, any particular instance of a multi-ethnic name can be classified more specifically.  For example, although John Lee is a multi-ethnic name, E-Tech 8.2 can identify him as Chinese, Korean, English or African American.  E-Tech 8.2 works similarly for all multi-ethnic names.

The increases in names and name rules are important because in E-Tech 8.2, one name alone is not necessarily responsible for determining an individual’s ethnicity.  For example, any Name System can determine that the first name “Mohammed” is a Muslim name, but E-Tech 8.2 determines Mohammed’s specific ethnicity as Pakistani, Bangladeshi, African American (Black Muslim), or one of many other possibilities.  Similarly, E-Tech 8.2 recognizes first names that are specific to a group of ethnicities.  For example, “Alfonso” could be Italian, Hispanic, Portuguese, Brazilian, Filipino or African American.  E-Tech 8.2’s sophisticated algorithms combine additional name intelligence with Enhanced Neighborhood Analytics (ENA) to make an accurate ethnic prediction.

The E-Tech Challenge Guarantee:
There is nothing we love more than to show people the powerful multicultural marketing capabilities of our product.  Please contact us for a free analysis of your customer data and how we can help you reach the newest, fastest growing and highest dollar value groups of people in the United States, Canada or Brazil.

For more information, contact:

Karen Sinisi
Director of Sales and Marketing
Ethnic Technologies
Phone:  (866) 333-8324 Ext 117


Lisa Radding
Director of Research
Ethnic Technologies
Phone:  (866) 33-8324 Ext 111


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