- Mail Creations.Com and Ethnic Technologies Partnership
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MailCreations.com Partners with Ethnic Technologies for Multicultural Database Enhancement
Partnership creates one of the largest Multicultural and Ethnic Audience Database in the market.
Miami – September 2, 2004 – MailCreations.com, Inc. (http://www.mailcreations.com), a leader in Permission-based direct marketing services, and a wholly owned subsidiary of Japan based Livedoor, Co. Ltd. [TSE: 4753], announced today that is has signed an agreement with New Jersey based Ethnic Technologies, LLC. a leader in multidimensional research and developer of Ethnic, Religious and Language Identification.
This strategic agreement consists of utilizing Ethnic Technologies’proprietary database enhancement software called “E-Tech”, which performs a predictive name and profile analysis process to identify ethnic origin, probable religion, and the language preference of individuals. MailCreations.com’s postal with matching email database of over 55 million unique members has already been analyzed and encoded by “E-Tech”.
MailCreations.com’s clients now have access to one of the largest multicultural and ethnic postal with matching email database in the market. Some of the new selects enabled by “E-tech” include, religion selects such as, Buddhist, Catholic, Jewish, and Protestant; ethnic background selects such as African American, Asian American, Native American, Jewish, and Hispanic; and preferred language spoken at home such as, Spanish, Japanese, Vietnamese, and Hindu.
“This agreement and the utilization of Ethnic Technologies proprietary enhancement software have empowered our postal and email database with more targeting effectiveness,” said Pilar Alvarez, Vice President of Sales and Marketing for MailCreations.com. “MailCreations.com recognizes its commitment and responsibility to its clients to provide access to accurate multicultural targeting.”
“Ethnic Technologies through significant new research has developed the industry’s most accurate systems for multicultural identification.” said Candace Kennedy, Director of Sales for Ethnic Technologies. “We are proud to provide our “E-Tech” software to MailCreations.com and look forward to a mutual beneficial partnership.”Read More
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