Assimilation

Do you know how to speak to your audience? Literally, that is.

Recent immigrants, such as Ximena Acuahuitl in Santa Ana, California, may respond more readily to messaging in Spanish.

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Other customers, such as Michael Chang, a third generation Chinese-American, will relate better to English communications.

By combining Ethnicity, Language Preference and geography, our Assimilation product predicts the level at which a Hispanic or Asian individual has adopted the culture and language of the United States.

With each level of Assimilation, communication preferences, spending habits and other lifestyle characteristics differ.

With Assimilation, you can offer your Hispanic and Asian customers a more personalized message and see a higher response rate.