Written by Joanne Villavieja

This year The White House released an online briefing regarding Hispanic Heritage Month. It opens:

“Hispanic heritage holds an indelible place in the heart and soul of our Nation, and National Hispanic Heritage Month reminds us that the American identity is a fabric of diverse traditions and stories woven together.  Since the beginning, our country has drawn strength and insights from Hispanic writers, scientists, soldiers, doctors, entrepreneurs, academics, and leaders in labor and government.  Our culture has been enriched by the rhythms, art, literature, and creativity of Hispanic peoples.  And our deepest values have been informed by the love of family and faith that is at the core of so many Hispanic communities” (via whitehouse.gov).

The national celebration of Hispanic Heritage began in 1968, started by Congress as Hispanic Heritage Week and expanded to one month in 1988. Not many understand just how much influence that people of Hispanic and Latino descent have had on American history. So this year, let’s shine some spotlight on some notable Hispanic and Latino names that have helped contribute to what our country is today.

According to Pew Research, in 2019 the US Hispanic population reached 60.6 million, up from 50.7 million in 2010. A study from Stanford University's 2020 State of Latino Entrepreneurship report shows that Latino-owned businesses are the fastest-growing segment of the U.S. small business ecosystem (via goodmorningamerica.com). All facets of American culture would not be what it is today without the influence of Hispanic and Latino descendants.

E-Tech accurately predicts Hispanic individuals and their language preferences using name, and our proprietary Enhanced Neighborhood Analytics. The E-Tech 2022 product also includes Hispanic Country of Origin to further your understanding of your Hispanic consumer base by predicting the individual’s home country. Be sure to connect to your Hispanic and Latin American audiences and share in the celebration through E-Tech’s diversity insights.