Toy around with Pew Research Center’s interactive search function about the changing demographics of the United States’ counties and read how E-Tech is a valuable supplement to Pew’s research.

An unusual spelling of a common name is a unique take on a typical American name, it may also be a name from a different culture.

There’s a new gold mine for data scientists: The Social Security Administration’s 2017 baby name data.

This May, E-Tech is celebrating Asian American and Pacific Islander Heritage Month by highlighting the representation of South Asian people in America.

See the ways famous people can be connected by their names.

We assume that most names are gendered, but some multicultural names will turn that assumption upside down.

This year, on behalf of Ethnic Technologies, Director of Research & Product Development, Lisa Spira, and Product Design Analyst, Amy Franz, attended the American Name Society conference in order to promote the E-Tech product.

Crazy Horse, Sitting Bull, Squanto, Geronimo, Sacajawea and Pocahontas… these are the names of a few famous Native Americans who played a very important part in the history of the United States.

Linguistic intuition may lead you astray for some Central Asian names.

If you’re living in the United States, what’s your nationality? Well, your answer might depend.

Even outside of India, caste-based surnames can still help to denote Asian Indians’ identities.

What do the following surnames have in common? You may be surprised to find out the answer.

We expect names to follow predictable structures, but that’s not always the case. In the United States, we understand names according to the following paradigm…

Being that the month of May celebrates mothers, explore how mothers are represented in family names.

With May comes the first big celebration of the season – Cinco de Mayo. How might marketers creatively engage with customers this Mexican Independence Day, beyond the standard beer commercial?