If Hispanics overwhelmingly interact with or purchase your product or service, then consider expanding that universe with our Hispanic Connected tool.
E-Tech Hispanic Connected deduces that a non-Hispanic individual may be closely tied to the Hispanic ethnicity from a few real life circumstances.
For one individual, that could mean that they’re related to a Hispanic person, either through family or marriage. If someone named Jennifer Aronow married someone named Diego Correa, the likelihood of Hispanic culture being a part of her daily life would increase.
Another connection to the Hispanic ethnicity could be an individual living in a highly Hispanic neighborhood, allowing for close contact to Hispanic cultures and the Spanish language.
Finally, an individual can be “connected” by having a surname that is overwhelmingly used by Hispanics or is closely rooted to Hispanic surnames – think Portuguese or Italian surnames.
While E-Tech doesn’t predict these individuals to be Hispanic, the intersection of their lives with Hispanic culture and the Spanish language make this group great candidates for your Hispanic marketing initiatives.
Demo available upon request.