February 11, 2020 – South Hackensack, NJ
Enhanced for E-Tech 2020
E-Tech 2020 delivers additional market intelligence in many different ethnicities, through:
1. Twelve months of additional, updated research
2. Advanced AI processing initiatives and
3. New, state of the art software methodologies
Some of this year’s initiatives include:
Highlighting Hispanic Diversity - New research into identifying Hispanic groups coast-to-coast, from Mexican individuals of the Zapotec ethnic minority in southern California, to individuals from El Salvador residing in the Washington, DC metropolitan area.
Chinese: Beyond Just Mandarin and Cantonese – New inroads into advanced processing allows for the identification of more individuals of Chinese ancestry whose ancestors hail from Malaysia and Singapore, as well as continued research into Taiwanese, Mandarin and Cantonese.
Understanding Africa – New research to capture the diversity across the continent, from increased identification of Ethiopian and Somali peoples from East Africa, to granular recognition of the Yoruba and Igbo peoples of West Africa.
Religion in India with Access India - Enhanced software methodology identifies Indian Catholics who use names of Portuguese origin. E-Tech’s Access India provides insights into this group and many more religions, languages, and cultures from the country of India.
These are just some of the enhancements available in E-Tech 2020, which will enable you to better reach key consumers in Hispanic, East Asian, South Asian and African American markets.
E-Tech Canada in 2020
Fully installable product for all platforms
Customized for the Canadian market
Includes Canadian Enhanced Neighborhood Analytics (ENA)
Identifies more Asian individuals including East Indian, Taiwanese, and Filipino.
Identifies more Caribbean individuals including Haitian, Trinidadian and Jamaican.
Gender, Asian Assimilation, and Access India are also available.
Contact us about applying E-Tech insights to your Canadian data.