E-Tech 2026 delivers up-to-date market intelligence about the rapidly changing demographics in North America, through twelve months of the latest updated research and new, state of the art software methodologies.
Enhancements available in E-Tech 2026
· More African and African American individuals
Research in various African countries resulted in large increases such as:
- Southern African ethnicity (40% increase)
- Mozambican ethnicity (13% increase)
- South Sudanese (8% increase)
- Liberian (5% increase)
· More Filipino individuals and native speakers
Research in Filipino names resulted in a 2% increase in ethnicity, and a 2.5% increase in Tagalog language, enhancing accuracy even without geographic or neighborhood information
· Increased granularity in Southeast Asian identification
Southeast Asian research has increased counts in ethnicity (Thai 7.28%) and language spoken (Behasa Melayu (e.g. Malaysia) 3.12% , Thai 1.20%).
· Increases to New to U.S. individuals
Updated geographic and name research has resulted in quite an increase in the ability to identify groups of consumers who are recent arrivals to the U.S. (10% increase in individuals).
These advancements are just some of the new capabilities available in E-Tech 2026 to help you reach key Hispanic, East Asian, South Asian and African American markets for your great products and services. Note: Ethnic Technologies does not collect nor use any personal information in the creation of its products.